Industry: Marketing/Advertising
Client: Vertical Web Ventures is an online marketing solutions company providing custom advertising campaigns on notable niche websites such as Football.com, Game-revolution.com and Basketball.com.
Services: ID Package, Logo, Branding
Online: www.bigad.com
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BigAd.com Corporate ID Package :. Case Study
Challenge:
We had to convert the company's presentation brochure to an online version (a significantly smaller format). The client also requested a simple yet suggestive logo for the newly acquired domain name: BigAd.com, which needed further enhancement by a complete corporate ID package.
Solution:
One of our first logo proposals was centered on the human symbol, suggesting dynamics (in direct relationship with BigAd.com website users). Based on our client's feedback, we came up with an improved version, more related to the services offered by the company. Once accepted, the entire corporate ID package was created and the logo was implemented on the website. It was a classic 1-color version, clean-cut yet extremely suggestive for our client's corporate identity.
Final delivery:
Web and print ready versions of the logo; print ready PDF version of the stationery set (business card, letterhead, envelope).
Impact:
We created a completely new company image based on a modern and dynamic identity concept; the short-term benefit was a very positive response from the target audience.
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