Industry: Automobile Sales
Client: Auto Italia (the official distributor of the South Korean automobile manufacturer in Romania).
Services: Graphic design, Flash, 3D renderings, HTML and PHP programming.
Online: www.ssangyong.ro
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Website Redesign- SsangYong.ro :. Case Study
Challenges:
The Romanian distributor of the South Korean automobile manufacturer was looking for a consistent website makeover that would be impactful and coherent with its brand identity. A more spectacular design, increased website interactivity, availability of technical data for customers, all corroborated with brand consistency, these were the main challenges that had to be accomplished.
Solutions:
ZD came up with a user-friendly, simple yet elegant design, which conveys the main brand characteristics. The main models benefit from a Flash configurator which helps potential customers to get acquainted with the variety of colors offered and rotate the models by 360 degrees. The 3D renderings used for this section are able to provide a trully interactive experience for website visitors. Moreover, each car model displays interactive hotspots, which provide technical explanations of the main models' features.
Impact:
Great cars (even during reccession), beautiful 3D renderings and an appealing overall design, definitely an important piece in the client's communication strategy !
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